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< Back World Defense Show Post-Show Recap Feb 14, 2024 The recent event in the Kingdom of Saudi Arabia (KSA) was nothing short of remarkable, marking a significant stride in understanding the nuanced landscape of business operations within the region. Central to the discussions and interactions was the theme of localization, a cornerstone of KSA's Vision 2030. This initiative is not just a policy but a mandate for businesses aiming for sustained engagement in the Saudi market. The emphasis on localization underscores a strategic approach to economic diversification and sustainable development, aligning closely with the national vision. A key takeaway from the event is the prevalent strategy among companies to form Joint Ventures (JVs) as a pathway to localization. This approach is widely adopted as it aligns with the regulatory framework and facilitates deeper market penetration. The discussions highlighted the importance of such partnerships, indicating a pivotal topic for future marketing discussions where we can delve deeper into the intricacies and benefits of forming JVs. The commitment of companies to the Saudi market was evident through their substantial investments in exhibiting at the show and participating in public relations events. Notable interactions with local military officials and the US Ambassador underscored the strategic importance of these engagements. Many established companies within border security showcased their dedication to the Saudi market, and their presence, along with that of many emerging players, highlighted a vibrant competitive landscape. These new entrants, often offering competitive pricing and comparable technological capabilities, are reshaping market dynamics. Their flexibility and willingness to conduct extensive in-country demonstrations reflect a keen understanding of the market's unique requirements. This gathering was a testament to the evolving business ecosystem in KSA, characterized by a blend of established firms and new entrants all navigating the localization imperative. As we move forward, the insights gathered from this event will undoubtedly inform our strategies and approaches to engaging with the Saudi market. The conversations and meetings held have laid a solid foundation for future collaborations and business success in alignment with KSA's ambitious Vision 2030. Previous Next

< Back PureTech Enhances Security at Highly Sensitive Sites in Mexico Feb 2, 2024 Phoenix, Ariz – PureTech, a leader in providing AI-boosted video analytics security solutions for highly sensitive sites and country borders, announces a contract award for confidential facilities in Mexico. This award includes PureTech’s User Interface, PureActiv AlertView, in Spanish, a new relationship with Global Justice Solutions (GJS) and an integration with Silent Sentinel’s, NexOS platform. "We’re excited to protect these facilities in Mexico. This is a testament to PureTech's dedication to creating safe environments through strategic relationships and integrations," said Larry Bowe, Jr., CEO of PureTech. GJS is a company focused on delivering solutions for justice and public safety in Latin America. “This collaboration offers a comprehensive, seamlessly integrated security solution,” says Dinorah Santos, Principal of GJS, “from the deployment of advanced surveillance and cutting-edge AI-boosted video analytics, our unified approach is designed to ensure unparalleled protection and security." Silent Sentinel offers the latest in electro-optical (EO) and Infrared (IR) sensors, with expertise in both cooled and uncooled, long-range thermal camera platforms, making an ideal solution for the customer. "By combining our state-of-the-art, customizable NexOS platform for long-range surveillance and PureTech’s autonomous PTZ Auto-follow, we are revolutionizing the Mexican market with our cutting-edge solutions,” said Ryan Workman of Silent Sentinel. PureTech is dedicated to ensuring the integrity of critical infrastructure, and safety of personnel not just in the United States and Mexico, but across the globe. The company continues to show their unwavering commitment to delivering comprehensive, advanced perimeter security software solutions. For further details on PureTech's activities in Mexico, their new teaming relationship with GJS or the Silent Sentinel Integration, please contact info@puretechsystems.com or visit our website at www.puretechsystems.com . Previous Next